Today marks the start of something new for me as I launch my new web analytics company L3 Analytics. I moved on from my previous company Logan Tod in late Aug and have spent the past month first travelling and then making preparations for this new venture. And winning the Econsultancy JUMP blogging contest… L3 [...]
With the incentive of an iPad, eConsultancy membership and a free pass to JUMP, I spent a proportion of my time while hiking around Peru trying to develop my thoughts on optimising the return from doing both online and offline marketing. Naturally, as a web analyst, my focus on this is related to measuring and [...]
It’s the World Cup. And I am an Aussie living in London. While it might be wrong, I can’t help but get some sense of pleasure out of seeing the English lose at sport. I have lived through two Ashes losses while in London so it has not all been one-sided but I enjoy it [...]
There has been some research recently suggesting that monthly unique visitor counts for a website are inflated by 2 to 4 times. This means that if your web analytics tool is reporting 1.6m visitors for the month, the actual number of people who visited your website is between 400k and 800k. Details of this research [...]
One of the good aspects to working in a consultancy is you don’t have to be good at everything. I would like to think I can read GA code ok, am pretty good at configuring profiles, very good at analysing the data and with all this, quite happy to get someone else to work on [...]
Everyone likes to know if the people visiting their website are seeing it for the first time or are regulars. This is even more important when they are paying for the traffic, if the money is going on acquiring new visitors (potential new customers) or is it just providing a convenient entry point for people [...]
I blame running a footy club. Too much of my spare time went into not only playing and training for sport, but organising and calling and arranging, that I found writing blog posts too much work. But the season is over, the presidency will soon be passed on, and it is time I found time [...]
It appears I have been out of action for the last couple of months on the blogging front. I spent a fair amount of time setting this blog up and writing my first few posts so I am not going to give up, I have just been a bit busy with a new job and [...]
A few weeks ago I was invited to talk at a meeting of Scottish Web Folk (web managers at Scottish Universities) on web analytics. The actual topic was my choice, anything that I considered useful and relevant given my knowledge and experience with web analytics. I sent around a short questionnaire trying to understand what [...]
While I generally begin to look at web analytics data at a weekly or monthly level, there are times when it is useful to drill down to daily numbers. This can be when examining the reason for a change in the data or simply to review the previous day’s performance. But an issue arises which [...]
