It appears I have been out of action for the last couple of months on the blogging front. I spent a fair amount of time setting this blog up and writing my first few posts so I am not going to give up, I have just been a bit busy with a new job and [...]
A few weeks ago I was invited to talk at a meeting of Scottish Web Folk (web managers at Scottish Universities) on web analytics. The actual topic was my choice, anything that I considered useful and relevant given my knowledge and experience with web analytics. I sent around a short questionnaire trying to understand what [...]
While I generally begin to look at web analytics data at a weekly or monthly level, there are times when it is useful to drill down to daily numbers. This can be when examining the reason for a change in the data or simply to review the previous day’s performance. But an issue arises which [...]
One of the hot topics around social media is how to calculate the ROI from it. Alternatively, should you be trying to calculate the ROI of your social media efforts? And taking it to another level, should you even be trying to get a return from your investments in social media?
Social media consists [...]
I have recently been working on a project with Bowen Craggs for a client’s corporate website, defining the value of the website to the client using a Balanced Scorecard. This includes assigning values to specific pages within the website based on how well they are performing using web analytics data. Before the project could proceed, [...]
While I met some interesting people at SocialMediaCamp in London on the 4th Oct, one of my more useful conversations started after the event. I got in contact with Matthew Brazil from 6Consulting (who are the UK sales agent for Radian6) who gave me an online demonstration of the tool.
This tool offers a means for [...]
This post appears to have been deleted when I recently had to reinstall my blog - here is a new copy of it.
Nedstat released its new upgrade to Sitestat, a segmentation tool, three weeks ago now. It provides the ability to filter any of the standard and custom Sitestat reports using any of large [...]
There was a very good article in ClickZ today by Heidi Cohen on Optimizing Online Data Collection. The article goes into detail on the major trade-off that is always encountered when designing an online form along with other form design considerations and some of the key metrics to use when evaluating the performance of a [...]
One of the tasks that can be performed using web analytics is to evaluate the effectiveness of a particular page on a website. The ideal method of doing so would be for every single viewer of the page to tell you if it was useful or not. For a variety of reasons, you [...]
I really dislike chain letters and anything of that nature. And this London Meme thing feels fairly similar. But in the interests of willingness to try all aspects of social media, and in fear of upsetting Julius who tagged me, here goes…
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