Aussie Web Analyst

It appears I have been out of action for the last couple of months on the blogging front.  I spent a fair amount of time setting this blog up and writing my first few posts so I am not going to give up, I have just been a bit busy with a new job and trying to learn out to run a sports club.  But I have aims of getting back into a habit of writing a post each week.My career path took another turn in early Dec.  While I was intent on trying life as a freelance consultant, I ended up having a chat to an online consultancy company, Logan Tod, about working with them.  Following discussions, they were able to convince me that I would have more opportunity to advance my knowledge of web analytics, both through learning and by using my skills on day to day basis, through a permanent role with them rather than as a freelancer.

The next Monday I started my new life as a Customer Insight Consultant with Logan Tod.  Over the past two months I have been using Omniture (including Discover), HBX, Google Analytics and Sitestat as well as other online data tools.  Whatever the tool, the intention is always the same, to use the data to make better decisions, decisions that will lead to a more successful performance for the company.

I am working across a range of clients performing a range of tasks.  While part of my time is spent running your typical weekly reports, I am also working on some interesting projects, using my knowledge of web analytics to make recommendations for actions to take that will improve the performance of these websites and businesses.

I have been exposed to more e-commerce clients than in the past and have definitely already improved my understanding of what elements can reduce the conversion rate for a website.  The same principles can be applied to non e-commerce websites, looking at the conversion rates for these sites however the conversion is defined.

It is also interesting using a range of tools and getting to know the strengths and weaknesses of each. While all tools are using a similar methodology and reporting on similar metrics, it is surprising just how different they can be.  Early signs is that there is no best tool, rather that they are all good (and all frustrating) for different reasons.

I have also been busy learning how to be the President of my local Australian Rules Football team in London.  Recently this somehow meant I had to learn how to create websites - a week and a half of work later and I had put together the new Putney Magpies website.  Unfortunately it doesn’t appear to work as intended across all browsers and screen resolutions but it is a starting point.

Anyway, they may only be intentions at this point, but they are to write a post on web analytics (not website development) each week - hopefully more interesting and useful now given the experiences I am having.

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Tags: Career, Consultant, Internet marketing, Logan Tod, Omniture, Web Analytics