Today marks the start of something new for me as I launch my new web analytics company L3 Analytics.  I moved on from my previous company Logan Tod in late Aug and have spent the past month first travelling and then making preparations for this new venture.  And winning the Econsultancy JUMP blogging contest…

L3 Analytics carries the tagline of “Making it simpler to understand and improve your online business performance” and I aim to live up to that objective.  I intend to work with companies of all sizes, focusing on recommending actions which directly add value to their business as well as giving them the tools and knowledge they need to get value from web analytics themselves.  I will also be happy to work with other agencies who are under resourced with their web analytics, either assisting in-house with their web analytics requirements or acting on their behalf with their clients.

I do intend to write on a more regular basis in the future but on the L3 Analytics blog, so please follow me over there to read more about my thoughts on web analytics and the online world.