While everyone appears to think it is only them who are barely scratching the surface with web analytics, most companies that I have spoken to are in a similar position. They may have a web analytics tool implemented on their website and know how to look at unique visitors and page views but are unsure [...]
The purpose behind web analytics is to use the data to make informed business decisions. However there is so much data, it can be difficult to know how the web analyst should choose where to focus their time and energy when first starting to look at the data. Options include online marketing, site navigation, the [...]
I spoke yesterday at SocialMediaCamp London about the potential of using engagement metric/s to understand the performance of any website and in understanding which website features or traffic sources are helping to achieve business objectives. This was related to social media through the examples I used, especially with my suggestions on which visitor interactions STA [...]
As per my previous post, I attended the recent BarCampLondon5 on the 27th and 28th Sept. As everyone is required to participate through a contribution, I put together two presentations prior to the weekend. The first was on why Web Analytics should matter to everyone and the second was a case study using a website [...]
I spent my weekend at the EBay office in London at my first BarCamp. This is an un-conference about anything and everything to do with the internet, attended by around 90 people, mostly from the UK but also from around Europe and other parts of the world. The main idea of a BarCamp is the [...]
An interesting combination of articles were published through the ClickZ Network yesterday, offering slightly contrasting views of the future for online display advertising. I first read this article by Gary Stein on How Can I Best Use This (Ad) Space? It is about the rise of rich media ads and how JupiterResearch has predicted that [...]
I recently decided that in order to really develop my understanding of web analytics, I needed to be able to dedicate more time to reading/learning about it as well as really being able to spend time with web data, making recommendations for improvement and following through with those improvements. For a variety of reasons, I [...]
Nedstat has just released Live Segmentation, a new advanced filtering tool allowing users to interrogate their data in more detail. Segments can be created using any of a range of variables, either individually or by combining multiple filters to create a very detailed and specific visitor segment. There is no need to predefine filters, any [...]
One of the first recommendations I will make to any client is to add tagging to their internal search tool. Most other reports can tell you what visitors did on your website but internal search reports can help you in understanding what they were thinking.
I have just had the pleasure of attending the first day of the IWMW ’08. It was actually the first conference that I have been to and after some initial nerves, I really enjoyed the day. Unfortunately, due to work commitments, I had to return back to the office this morning meaning I am missing [...]
