Measuring the Value from your Investment in Social Media

One of the hot topics around social media is how to calculate the ROI from it. Alternatively, should you be trying to calculate the ROI of your social media efforts? And taking it to another level, should you even be trying to get a return from your investments in social media?
Social media consists [...]

Continue Reading...

Tracking the online buzz around SocialMediaCampLondon08

While I met some interesting people at SocialMediaCamp in London on the 4th Oct, one of my more useful conversations started after the event.  I got in contact with Matthew Brazil from 6Consulting (who are the UK sales agent for Radian6) who gave me an online demonstration of the tool.
This tool offers a means for [...]

Continue Reading...