There was a very good article in ClickZ today by Heidi Cohen on Optimizing Online Data Collection.  The article goes into detail on the major trade-off that is always encountered when designing an online form along with other form design considerations and some of the key metrics to use when evaluating the performance of a [...]

A nice article here by Bryan Eisenberg on how Online Marketers can weather the financial crisis.  He acknowledges that this is going to affect every company but, while not easy, it is possible to survive and even grow in this environment. His first recommendation is to innovate your way through the downturn in the economy [...]

An interesting combination of articles were published through the ClickZ Network yesterday, offering slightly contrasting views of the future for online display advertising. I first read this article by Gary Stein on How Can I Best Use This (Ad) Space? It is about the rise of rich media ads and how JupiterResearch has predicted that [...]