There has been some research recently suggesting that monthly unique visitor counts for a website are inflated by 2 to 4 times. This means that if your web analytics tool is reporting 1.6m visitors for the month, the actual number of people who visited your website is between 400k and 800k. Details of this research [...]
I have recently been working on a project with Bowen Craggs for a client’s corporate website, defining the value of the website to the client using a Balanced Scorecard. This includes assigning values to specific pages within the website based on how well they are performing using web analytics data. Before the project could proceed, [...]
While everyone appears to think it is only them who are barely scratching the surface with web analytics, most companies that I have spoken to are in a similar position. They may have a web analytics tool implemented on their website and know how to look at unique visitors and page views but are unsure [...]
The purpose behind web analytics is to use the data to make informed business decisions. However there is so much data, it can be difficult to know how the web analyst should choose where to focus their time and energy when first starting to look at the data. Options include online marketing, site navigation, the [...]
I spoke yesterday at SocialMediaCamp London about the potential of using engagement metric/s to understand the performance of any website and in understanding which website features or traffic sources are helping to achieve business objectives.
This was related to social media through the examples I used, especially with my suggestions on which visitor interactions STA Travel [...]
As per my previous post, I attended the recent BarCampLondon5 on the 27th and 28th Sept. As everyone is required to participate through a contribution, I put together two presentations prior to the weekend. The first was on why Web Analytics should matter to everyone and the second was a case study using a website [...]
My experiences in the past make me suspect that many people in the business world view web analytics as 100% science. That you input the data at one end and via some mathematic equation or formula, out the other end rolls reports, insights and recommendations. And that if the answer is not immediately [...]
I dislike buzzwords. I really dislike buzzwords when they are repeated by people with no understanding of what the word actually means. Especially when these people work for an agency, earn a lot more than I do, wearing weird glasses and think they are really cool and trendy. Yes I have some issues [...]
© Copyright Aussie Web Analyst. All Rights Reserved. BlogTheme by 