Everyone likes to know if the people visiting their website are seeing it for the first time or are regulars. This is even more important when they are paying for the traffic, if the money is going on acquiring new visitors (potential new customers) or is it just providing a convenient entry point for people [...]
One of the first recommendations I will make to any client is to add tagging to their internal search tool. Most other reports can tell you what visitors did on your website but internal search reports can help you in understanding what they were thinking.
Engagement Metrics The set of metrics that I listed in the post last week (visits, visitors and interactions) could be described as the basic traffic metrics. Each are absolute numbers as opposed to a percentage or ratio and each can be used to describe the popularity of the website during the previous period. The following [...]
Why are we talking about metrics and not insights? The common theme that runs through any discussion of web analytics is that the industry needs to move beyond a focus on metrics and simply providing reports to instead focusing on the provision of insights and recommendations. I totally agree, in order to add value to [...]
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