This post appears to have been deleted when I recently had to reinstall my blog - here is a new copy of it.
Nedstat released its new upgrade to Sitestat, a segmentation tool, three weeks ago now. It provides the ability to filter any of the standard and custom Sitestat reports using any of large [...]
There was a very good article in ClickZ today by Heidi Cohen on Optimizing Online Data Collection. The article goes into detail on the major trade-off that is always encountered when designing an online form along with other form design considerations and some of the key metrics to use when evaluating the performance of a [...]
One of the tasks that can be performed using web analytics is to evaluate the effectiveness of a particular page on a website. The ideal method of doing so would be for every single viewer of the page to tell you if it was useful or not. For a variety of reasons, you [...]
I really dislike chain letters and anything of that nature. And this London Meme thing feels fairly similar. But in the interests of willingness to try all aspects of social media, and in fear of upsetting Julius who tagged me, here goes…
A nice article here by Bryan Eisenberg on how Online Marketers can weather the financial crisis. He acknowledges that this is going to affect every company but, while not easy, it is possible to survive and even grow in this environment.
His first recommendation is to innovate your way through the downturn in the economy by [...]
I am guessing there would have been a fair few questions asked this morning why websites didn’t perform as well as expected in the UK over the weekend, possibly down around 3% to 5% against last week. If the usual suspects (online marketing, server going down) have been eliminated, then the reason in many cases [...]
I was using the STA Travel website last week as I had a £60 gift voucher that i needed to use up but I ended up fairly frustrated with the website design. Based on my own experiences, there are some quick fixes they could make which I am positive would lead to an improvement in [...]
While everyone appears to think it is only them who are barely scratching the surface with web analytics, most companies that I have spoken to are in a similar position. They may have a web analytics tool implemented on their website and know how to look at unique visitors and page views but are unsure [...]
The purpose behind web analytics is to use the data to make informed business decisions. However there is so much data, it can be difficult to know how the web analyst should choose where to focus their time and energy when first starting to look at the data. Options include online marketing, site navigation, the [...]
I spoke yesterday at SocialMediaCamp London about the potential of using engagement metric/s to understand the performance of any website and in understanding which website features or traffic sources are helping to achieve business objectives.
This was related to social media through the examples I used, especially with my suggestions on which visitor interactions STA Travel [...]
© Copyright Aussie Web Analyst. All Rights Reserved. BlogTheme by 