One of the hot topics around social media is how to calculate the ROI from it. Alternatively, should you be trying to calculate the ROI of your social media efforts? And taking it to another level, should you even be trying to get a return from your investments in social media? Social media consists of [...]

I have recently been working on a project with Bowen Craggs for a client’s corporate website, defining the value of the website to the client using a Balanced Scorecard. This includes assigning values to specific pages within the website based on how well they are performing using web analytics data.  Before the project could proceed, [...]

While I met some interesting people at SocialMediaCamp in London on the 4th Oct, one of my more useful conversations started after the event.  I got in contact with Matthew Brazil from 6Consulting (who are the UK sales agent for Radian6) who gave me an online demonstration of the tool. This tool offers a means [...]

This post appears to have been deleted when I recently had to reinstall my blog – here is a new copy of it. Nedstat released its new upgrade to Sitestat, a segmentation tool, three weeks ago now. It provides the ability to filter any of the standard and custom Sitestat reports using any of large [...]

There was a very good article in ClickZ today by Heidi Cohen on Optimizing Online Data Collection.  The article goes into detail on the major trade-off that is always encountered when designing an online form along with other form design considerations and some of the key metrics to use when evaluating the performance of a [...]

One of the tasks that can be performed using web analytics is to evaluate the effectiveness of a particular page on a website. The ideal method of doing so would be for every single viewer of the page to tell you if it was useful or not. For a variety of reasons, you are not [...]

I really dislike chain letters and anything of that nature.  And this London Meme thing feels fairly similar.  But in the interests of willingness to try all aspects of social media, and in fear of upsetting Julius who tagged me, here goes…

A nice article here by Bryan Eisenberg on how Online Marketers can weather the financial crisis.  He acknowledges that this is going to affect every company but, while not easy, it is possible to survive and even grow in this environment. His first recommendation is to innovate your way through the downturn in the economy [...]

I am guessing there would have been a fair few questions asked this morning why websites didn’t perform as well as expected in the UK over the weekend, possibly down around 3% to 5% against last week.  If the usual suspects (online marketing, server going down) have been eliminated, then the reason in many cases [...]

I was using the STA Travel website last week as I had a £60 gift voucher that i needed to use up but I ended up fairly frustrated with the website design.  Based on my own experiences, there are some quick fixes they could make which I am positive would lead to an improvement in [...]