Engagement Metrics The set of metrics that I listed in the post last week (visits, visitors and interactions) could be described as the basic traffic metrics. Each are absolute numbers as opposed to a percentage or ratio and each can be used to describe the popularity of the website during the previous period. The following [...]

Why are we talking about metrics and not insights? The common theme that runs through any discussion of web analytics is that the industry needs to move beyond a focus on metrics and simply providing reports to instead focusing on the provision of insights and recommendations. I totally agree, in order to add value to [...]

While still relatively new to the world of web analytics, I believe I have a good feel for the numbers and metrics that really matter. This is both in allowing an understanding of the performance of a website and online marketing and in making changes that will lead to an improvement in this performance. Web [...]