With the incentive of an iPad, eConsultancy membership and a free pass to JUMP, I spent a proportion of my time while hiking around Peru trying to develop my thoughts on optimising the return from doing both online and offline marketing.  Naturally, as a web analyst, my focus on this is related to measuring and [...]

There has been some research recently suggesting that monthly unique visitor counts for a website are inflated by 2 to 4 times.  This means that if your web analytics tool is reporting 1.6m visitors for the month, the actual number of people who visited your website is between 400k and 800k.  Details of this research [...]