As I discussed in my first couple of posts, there are some basic metrics that I look at when evaluating the performance of a website e.g. unique visitors, page views, etc. I am going to describe here how to set up a report in Sitestat that contains all these basic metrics. This report can be [...]

The engagement merics that I discussed a few weeks previously are a useful method of understanding user behaviour on site. However it must be remembered that they are averages and that there is no such thing as an average user. So while these are useful as a single number representing these metrics, there is an [...]

I dislike buzzwords. I really dislike buzzwords when they are repeated by people with no understanding of what the word actually means. Especially when these people work for an agency, earn a lot more than I do, wearing weird glasses and think they are really cool and trendy. Yes I have some issues I am [...]

Engagement Metrics The set of metrics that I listed in the post last week (visits, visitors and interactions) could be described as the basic traffic metrics. Each are absolute numbers as opposed to a percentage or ratio and each can be used to describe the popularity of the website during the previous period. The following [...]