While I generally begin to look at web analytics data at a weekly or monthly level, there are times when it is useful to drill down to daily numbers.  This can be when examining the reason for a change in the data or simply to review the previous day’s performance.  But an issue arises which [...]

Any metric by itself is inherently meaningless. It is a number, a percentage, a ratio but without something to compare it to, there is no way of knowing if it is good, bad or indifferent. The metric needs to be compared against something in order to give it meaning.