As per my previous post, I attended the recent BarCampLondon5 on the 27th and 28th Sept.  As everyone is required to participate through a contribution, I put together two presentations prior to the weekend.  The first was on why Web Analytics should matter to everyone and the second was a case study using a website [...]

I recently decided that in order to really develop my understanding of web analytics, I needed to be able to dedicate more time to reading/learning about it as well as really being able to spend time with web data, making recommendations for improvement and following through with those improvements.  For a variety of reasons, I [...]