One of the good aspects to working in a consultancy is you don’t have to be good at everything. I would like to think I can read GA code ok, am pretty good at configuring profiles, very good at analysing the data and with all this, quite happy to get someone else to work on [...]
Everyone likes to know if the people visiting their website are seeing it for the first time or are regulars. This is even more important when they are paying for the traffic, if the money is going on acquiring new visitors (potential new customers) or is it just providing a convenient entry point for people [...]
I blame running a footy club. Too much of my spare time went into not only playing and training for sport, but organising and calling and arranging, that I found writing blog posts too much work. But the season is over, the presidency will soon be passed on, and it is time I found time [...]
A few weeks ago I was invited to talk at a meeting of Scottish Web Folk (web managers at Scottish Universities) on web analytics. The actual topic was my choice, anything that I considered useful and relevant given my knowledge and experience with web analytics. I sent around a short questionnaire trying to understand what [...]
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