With the incentive of an iPad, eConsultancy membership and a free pass to JUMP, I spent a proportion of my time while hiking around Peru trying to develop my thoughts on optimising the return from doing both online and offline marketing.  Naturally, as a web analyst, my focus on this is related to measuring and [...]

One of the hot topics around social media is how to calculate the ROI from it. Alternatively, should you be trying to calculate the ROI of your social media efforts? And taking it to another level, should you even be trying to get a return from your investments in social media? Social media consists of [...]