A downturn in the economy is more reason to invest in Web Analytics

Interesting ClickZ Articles 17 October 2008 | 0 Comments

A nice article here by Bryan Eisenberg on how Online Marketers can weather the financial crisis.  He acknowledges that this is going to affect every company but, while not easy, it is possible to survive and even grow in this environment. His first recommendation is to innovate your way through the downturn in the economy [...]

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The only good ad is a relevant ad

Interesting ClickZ Articles 24 September 2008 | 0 Comments

An interesting combination of articles were published through the ClickZ Network yesterday, offering slightly contrasting views of the future for online display advertising. I first read this article by Gary Stein on How Can I Best Use This (Ad) Space? It is about the rise of rich media ads and how JupiterResearch has predicted that [...]

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