While I met some interesting people at SocialMediaCamp in London on the 4th Oct, one of my more useful conversations started after the event.  I got in contact with Matthew Brazil from 6Consulting (who are the UK sales agent for Radian6) who gave me an online demonstration of the tool. This tool offers a means [...]

I spoke yesterday at SocialMediaCamp London about the potential of using engagement metric/s to understand the performance of any website and in understanding which website features or traffic sources are helping to achieve business objectives. This was related to social media through the examples I used, especially with my suggestions on which visitor interactions STA [...]