One of the hot topics around social media is how to calculate the ROI from it. Alternatively, should you be trying to calculate the ROI of your social media efforts? And taking it to another level, should you even be trying to get a return from your investments in social media? Social media consists of [...]

While I met some interesting people at SocialMediaCamp in London on the 4th Oct, one of my more useful conversations started after the event.  I got in contact with Matthew Brazil from 6Consulting (who are the UK sales agent for Radian6) who gave me an online demonstration of the tool. This tool offers a means [...]

I spoke yesterday at SocialMediaCamp London about the potential of using engagement metric/s to understand the performance of any website and in understanding which website features or traffic sources are helping to achieve business objectives. This was related to social media through the examples I used, especially with my suggestions on which visitor interactions STA [...]