As I discussed in my first couple of posts, there are some basic metrics that I look at when evaluating the performance of a website e.g. unique visitors, page views, etc. I am going to describe here how to set up a report in Sitestat that contains all these basic metrics. This report can be [...]

Why are we talking about metrics and not insights? The common theme that runs through any discussion of web analytics is that the industry needs to move beyond a focus on metrics and simply providing reports to instead focusing on the provision of insights and recommendations. I totally agree, in order to add value to [...]