I spoke yesterday at SocialMediaCamp London about the potential of using engagement metric/s to understand the performance of any website and in understanding which website features or traffic sources are helping to achieve business objectives. This was related to social media through the examples I used, especially with my suggestions on which visitor interactions STA [...]

This was my second Web Analytics Wednesday and I am still to attend one on a Wed. The topic for the night changed rapidly from Jim Sterne summarising the outcomes from E-metrics (only two minutes needed there but I really liked what the summary was) to a vendor Q&A session. It was a little weird [...]