I am guessing there would have been a fair few questions asked this morning why websites didn’t perform as well as expected in the UK over the weekend, possibly down around 3% to 5% against last week.  If the usual suspects (online marketing, server going down) have been eliminated, then the reason in many cases [...]

The engagement merics that I discussed a few weeks previously are a useful method of understanding user behaviour on site. However it must be remembered that they are averages and that there is no such thing as an average user. So while these are useful as a single number representing these metrics, there is an [...]